We understand people. We design experiences. We build teams.

Great teams aren't luck
They're crafted

We help organisations build integrated teams that know their strengths, through accredited scientific methods and interactive experiences designed for the Saudi workplace

2,500+people reached by our activities
8organisations across sectors
21+years of experience
01Team Roles · Belbin methodology

Know every person's role
Assign roles with confidence

An internationally accredited assessment that reveals each person's strengths and natural team role, with a workshop to interpret results and individual and team reports

02Team-building activities

Experiences the team lives

Original interactive activities that build trust and collaboration, closing with a debrief that links play to real work

03Consulting

A healthy workplace
From diagnosis to measurement

Organisational culture, employee engagement, internal communication and leadership development

For individuals

Know your role
Work from your strength

An individual Belbin report with a personal debrief session, for leaders and professionals who want to grow

Team platform

Your team in view
All year round

A private interactive dashboard for your team, bringing its reports, roles and development plans together in one place

Sample team dashboard with illustrative data
The challenge

Challenges we hear
from every team

20%

of employees worldwide are engaged at work

Gallup, 2026
17.7%

have high awareness of their own behaviour at work

Belbin, 78k profiles
6×

more engaged when people use their strengths daily

Gallup, 2015
#1

Psychological safety is the top factor in team effectiveness

Google, Project Aristotle
A team that doesn't talk · Team-building activities A demotivated team · Engagement activities A guarded team · Relationship experiences Hidden potential · Team roles Overlapping roles · Team roles Leadership without echo · Custom leadership activities
Our method

How we work

1Diagnose2Design3Deliver4Sustain

Understand the team, its challenges and goals

Build a programme tailored to the need

Workshops led by an accredited expert

Measure impact on a dedicated team platform

“There are no weak employees, only roles in the wrong place”

Our philosophy at Taa Team

Who we are

What we add for you and your team

Taa Team is a Saudi house of expertise specialised in building teams and developing their workplaces, for the public and private sectors

Science

An accredited assessment reveals each person's role in the team

Experience

Original activities embed concepts through practice

Saudi identity

Programmes built on Saudi work culture and its nuances

Continuity

A platform that tracks team growth all year

Our identity

Our values, drawn in our identity

ت (Taa) is the Arabic letter of happiness, and the first letter of our four values in Arabic: Integration, Empowerment, Understanding and Verification. The letter itself is drawn in our logo: the smile is its body, the eyes its dots

3Understanding

The seeing eye

We understand the team before we design for it

4Verification

The smile & the check mark

Impression is opinion; measurement is fact

1234

1Integration

The piece & the socket

No one is whole alone; together we grow stronger

2Empowerment

The knob & the rhombus

We build on strengths; diversity is an advantage

Success story

From assessment to action

A strategic sector in a major healthcare organisation wanted every person to know their real role, and its teams to be built on their strengths

32employees
4departments
192observer assessments
01

Introduction & assessment

An intro session, a self-assessment and six observers per employee

02

Workshop & reports

The methodology and behavioural roles explained, hands-on activities, then reading the reports

03

Coaching sessions

An individual development plan for every employee

04

Application & sustainability

An interactive sector platform, and project teams formed by role

Outcomes

Sector talent mapA development plan per employeeInteractive team platformRole-based project teamsEach team's culture and challenges
Impact in numbers

people reached through team-building activities

2,500+
8organisations
80Belbin participants
12+managers
560behavioural assessments
87reports
7work teams

Moments from our workshops

Organisations that trusted our expertise

Elm
Saudi Energy
Emirates
King Faisal Specialist Hospital & Research Centre
Riyad Bank
Kayf
Emdad
30 Lines
Abdulaziz Alfaory leading a Taa Team workshop
Founder

Abdulaziz Alfaory

Lead Facilitator

Consultant in organisational culture, people and team development, with 21+ years across the public and private sectors. He has led culture, internal communication and engagement functions, and delivers team-role and leadership programmes for executive and leadership teams.

Belbin® Accredited PractitionerCertified Team-Building TrainerProsci® ADKAR CertifiedCertified OBM Practitioner (OBM-P)

Winning teams
are built here

Tell us about your team, and we'll suggest the right programme

Mobile +966 50 548 4840
Email az@taateam.net
Riyadh, Saudi Arabia